An important aspect of Search Engine
Optimization is making your website easy for both users and search engine
robots to understand. Although search engines have become increasingly
sophisticated, in many ways they still can't see and understand a web page the
same way a human does. SEO helps the engines figure out what each page is
about, and how it may be useful for users.
A Common Argument Against SEO
We frequently hear statements like this:
“No smart engineer would ever build a search engine that requires
websites to follow certain rules or principles in order to be ranked or
indexed. Anyone with half a brain would want a system that can crawl through
any architecture, parse any amount of complex or imperfect code and still find
a way to return the best and most relevant results, not the ones that have been
"optimized" by unlicensed search marketing experts.”
But Wait...
Imagine you posted online a picture of your family dog. A human
might describe it as "a black, medium-sized dog - looks like a Lab,
playing fetch in the park." On the other hand, the best search engine in
the world would struggle to understand the photo at anywhere near that level of
sophistication. How do you make a search engine understand a photograph?
Fortunately, SEO allows webmasters to provide "clues" that the
engines can use to understand content. In fact, adding proper structure to your
content is essential to SEO.
Understanding both the abilities and limitations of search engines
allows you to properly build, format and annotate your web content in a way
that search spiders can digest. Without SEO, many websites remain invisible to
search engines.
The social media marketing is the requirement of today’s marketplace. The huge number of users on these platforms is the biggest reason of the popularity. I also have been utilizing the facebook ads management service and have been getting really high amount of traffic to the blog.
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